SQUARESPACE
Wild Rosie
The Wild Rosie website redesign aimed to transform their online presence to reflect the essence of their unique print designs. By integrating their new workshop side of the business, Wild Rosie Craft, we ensured the site not only showcased their products but also highlighted their educational offerings in printmaking, metalsmithing, and textile arts across Midcoast Maine.
INTEGRATION OF WILD ROSIE CRAFT WORKSHOPS
Wild Rosie recently expanded with Wild Rosie Craft, a mobile craft school teaching artisanal skills. We seamlessly integrated workshop information into the website, ensuring equal visibility alongside their product offerings. Each workshop category (printmaking, metalsmithing, textile arts) is featured with clear upcoming workshop schedules, allowing people to easily sign up.
AMPLIFYING NINA’S ILLUSTRATIVE STYLE
To capture the essence of Wild Rosie, we infused Nina’s whimsical illustrations throughout the site. From lush forests to serene ocean themes, each page now embodies the natural world inspiration behind their pieces. This thematic approach not only enriches the site aesthetically but also aligns it closely with Wild Rosie’s brand identity, creating a captivating online environment for visitors.
ENHANCED SITE LAYOUT, MOBILE DESIGN, AND SEO OPTIMIZATION
I revamped the site’s layout to prioritize intuitive navigation and a mobile friendly interface to ensure visitors easily find what they seek, whether browsing for products, workshop details, or insights into Wild Rosie’s creative process. By streamlining the product catalog and implementing strategic categorization and tagging, we optimized the site for search engines, thus enhancing discoverability and engagement.