— Independent senior UX/UI designer

Thoughtful digital experiences, made clear.

I partner with companies on evolving digital products and create distinctive Squarespace websites for small businesses.

UX strategy · Product design · Research · Prototyping · Experimentation · Squarespace

Select partnership availability

Two ways to work together

Deep product thinking.
Creative range.

01 · PRIMARY PRACTICE

Ongoing UX/UI
Partnerships

Senior-level design support for evolving products, complex workflows, and teams that value continuity.

02 · CREATIVE STUDIO

Hoopie Hollow
Designs

Expressive, strategically structured Squarespace websites for creative and service-based businesses.

Current partnerships

Active work.
Intentionally under wraps.

My current client work is confidential until launch. Rather than showing concepts prematurely, I share the shape of each partnership, the trust behind it, and published case studies that demonstrate how I work.

Conquer

Ongoing UX/UI design partnership

Selected work will be added after release.

01

CareerMD

Ongoing UX/UI design partnership

Selected work will be added after release.

02

Force of Nature

Ongoing UX/UI design partnership

Selected work will be added after release.

03

Selected impact

Experience measured in more than years.

A snapshot of the business outcomes and long-term relationships behind my work.

8+

Years across UX/UI

Designing e-commerce experiences, SaaS products, and complex digital workflows.

10%

Topline revenue lift

Delivered in the first quarter after launching a new personalization strategy at Wild Fork.

+200bps

Gross margin improvement

Achieved alongside revenue growth through more relevant product recommendations and content.

3

Ongoing partnerships

Providing retained UX/UI support for Conquer, CareerMD, and Force of Nature.

Have a product challenge in mind?

Let’s talk about how thoughtful, ongoing design support could help your team move forward.