MY MISSION:
Create.
From designing brand guidelines and wireframes to polishing the final website, I want to create every bit of the way. Let your originality bloom and your ideas come to life!
Jill-of-all-trades
I am most satisfied when I get to work on a variety of tasks throughout the day. Luckily, my professional skills tie together nicely to allow me to see a multifaceted project through from start to finish. Whether designing stunning layouts or coding sleek user experiences, I enjoy every step of the process!
UX DESIGN
I specialize in creating intuitive, end-to-end user experiences. Using tools like Optimal Workshop and Qualtrics, I conduct thorough research including usability testing and surveys. My designs come to life in Figma, where I create fully clickable prototypes. Recently I’ve been focusing on site personalization using Dynamic Yield, earning the 2023 Personalization Innovator Award.
UI DESIGN
With a background in Studio Art, I excel at transforming creative assets provided by clients into visually stunning layouts. I collaborate closely with creatives to ensure every page layout, image choice, and branding decision enhances the overall design. My goal is to make your project visually compelling and cohesive.
FRONT END DEVELOPMENT
My coding expertise allows me to efficiently edit site styles and accurately assess the complexity of new features. While I no longer take on large coding projects, my background as a front-end developer helps me ensure that designs are practical and implementable. I create custom websites primarily using Squarespace, offering clients a platform they can easily manage and update.
Anna is absolutely amazing and extremely talented! She is quick when it comes to making updates or design changes and is super responsive communication wise. I don't know what I would do without her and would recommend her a thousand times over!
Alyxandra Smith, Owner, Satin & Sage Events
The Impact One Year Can Make
This past year has been one of tremendous growth, both personally and professionally. After moving to Maine during the pandemic, my husband and I are nearly finished remodeling our home. We've also welcomed a new cat, Lady, to join our lively cat Poutine, and we're excitedly awaiting the arrival of our first baby in late August!
Professionally, I now serve as the sole UX/UI designer at my company, overseeing all UX/UI projects. I manage everything from user research to designing new page layouts, creating user flows, conducting usability tests, and developing high-fidelity clickable prototypes. My background in Front End Development enhances my ability to communicate effectively with developers and write detailed project specifications.
400+
WEBSITES DESIGNED
Whether it's a simple design based on a pre-existing template or a much more complex one built from scratch, I put the same amount of effort into each and every website. This often involves creating custom graphics and personalized code.
7+
YEARS EXPERIENCE IN UX/UI DESIGN
With over 7 years in UX/UI design and web development, I excel in end-to-end product design, team leadership, and establishing UX practices from scratch.
200%
BOOST IN CONVERSION RATES
In a recent role, I orchestrated a comprehensive personalization strategy, boosting conversion rates, tailoring product suggestions, and elevating revenue per user & AOV via dynamic content adjustments including recommendations, banners, and messaging.